Strategy-driven Creative Director with a proven record of developing complex multi-channel initiatives that deliver on-brand narratives against performance benchmarks. An award-winning Designer that motivates and inspires teams to deliver superb creative work in deadline-driven environments. A confident leader with the innate ability to build consensus. An innovative and creative problem solver.

EXPERIENCE 

L-Nutra Inc.
Creative Director // June 2019 – November 2022

Built and led a creative department comprised of art directors, designers, copywriters, and video specialists. Led creative development of 360 marketing campaigns spanning performance, digital, social, CTV, and print media. Set the design direction of branded content across email, sales, and event marketing channels. Set creative direction for all DTC eCommerce web properties. Oversaw and led agency and freelance work in adherence to brand standards. Developed and implemented creative benchmarks, process, and best practices. Collaborated with brand and marketing teams to develop successful new product launch strategy and creative deliverables. Built a core set of assets including creative and design guidelines for each in-house brand. Managed and planed new content generation including video and still photography assets.

Williams Lea Tag / TAG Worldwide Inc.
Creative Director // July 2018 – June 2019

Built and led a team of creative professionals in the life sciences division of a multi national marketing and communications agency. Managed department staff and budget in conjunction with group P&L. Partnered with department leads to create efficiencies with Project Management, Editorial, Account Services and Medical and Legal Review teams. Directed the creative vision of an annual $32MM client marketing spend crossing 17 products and four franchises of medicine. Lead idea generation and brainstorming sessions, mentor junior staff and establish departmental creative best practices. Pitched and presented new creative campaigns to clients. 

The Walking Company and ABEO Footwear
Creative Director // June 2015 – July 2018

Lead and managed a creative department composed of designers, art directors, photographers, project managers and copy writers. Provided clear and concise art and creative direction, mentored junior staff, lead creative brainstorming and idea generation. Responsible for department budget, new hiring and review of all creative services staff. Overhauled department processes to accommodate for increased project flow without increasing overhead. Lead cross functional teams across multiple departments to create fully integrated seasonal campaigns. In collaboration with senior management, set the creative direction for all channels of corporate communication. 

Meat and Potatoes, Inc.
Senior Art Director // February 2013 – June 2015

Lead concept development and strategy for product innovation team; global spirits accounts. Project lead on brand initiatives for major hotel chain, commercial real estate and global fitness accounts. Lead designer and art director for home entertainment and music label clients.

Zeesman Communications, Inc.
Art Director // October 2007 – February 2013

Design lead on all major brand initiatives taking projects from concept to completion while interacting closely with all major clients. Collaborated with Creative Director, designers, production teams and a diverse range of B2B and B2C clients to create award-winning traditional and digital advertising and marketing deliverables. Planned and executed quarterly photo shoots, model casting, location selection and on-site art direction. Directed freelance and in-house design/production teams.

BCBG Max Azria Group
Senior Graphic Designer // August 2003 – October 2007

Served as the lead designer for fifteen national and international fashion labels. Developed the concept and design for multiple national ad campaigns. Managed projects from concept to completion including overseeing web production and press checks. Art directed and managed workflow of design team and production artists.

EDUCATION

Bachelor of Arts in Graphic Design
San Diego State University, May 2003

SKILLS  

Highly skilled in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Express, and Premiere. Strong understanding of product and digital workflows, experienced utilizing rapid prototyping tools such as Figma, Sketch and Invision. Adept at cross functional communication, creative & art direction, team management, and content demand planning. Excels at building systems and finding efficiency. Effective communicator across all organizational levels.