It had become increasingly difficult to communicate internally when it came to brand and product offerings. A complete brand audit was necessary to align internal communication and present a polished ABEO product to consumers.

With some guidelines set it was time to get the product packaging in order.

The packaging system was examined from literally every angle. It would improve efficiency in the warehouse and stock rooms, aid the retail associates in selling and serve as an educational tool for customers.

Next step was creating compelling visuals and messaging to explain the benefits of ABEO’s built in technology systems.

With the internal message clear and the product packaged and explained appropriately it was time to give the retail stores a facelift.

Lastly we brought the social channels back to life and began having an authentic dialogue with our customers.