The Walking Company
Comfort retailer, The Walking Company, had fallen into a very comfortable trap. The “do what works” mindset had stagnated their creative content.
In house: The Walking Company
̌
Comfort retailer, The Walking Company, had fallen into a very comfortable trap. The “do what works” mindset had stagnated their creative content.
In house: The Walking Company
̌
Their largest consumer touch point, a seasonal catalog consisting of 1000s of skus and reaching over a million households was in need of a makeover.
We increased production value on seasonal photoshoots while trimming budgets by bringing concept, styling and production in-house.
Perhaps the most beneficial improvement to the overall esthetic was the simple choice to take the shoes outside.
We still kept it creative in the studio for all our social channels.
Hands-on creative leader solving complex branding challenges through collaboration and innovation.