Cabo Diablo

To capitalize on current consumption trends Campari Group decided to launch a coffee infused Tequila via their most mischievous Tequila franchise, Cabo Wabo.

Client: Campari Group
Agency: Meat and Potatoes

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Chill to release el diablito

Chill to release el diablito

To cut through the noise our communications strategy was based on the principals of a “Zag”. Scope of work included complete brand world, packaging, and launch strategy including teaser video and activation concepts.

To cut through the noise our communications strategy was based on the principals of a “Zag”. Scope of work included complete brand world, packaging, and launch strategy including teaser video and activation concepts.

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Set the tone

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